With Pay-Per-Click Advertising, your company can easily transform its website traffic and sales overnight.
How does PPC Advertising work?
Online ads are sold by auction. Advertisers bid on keywords that relate to the products or services that your company sells. When someone clicks on your ad, they are led to a specific page on your website called a Landing Page.
Unlike traditional auctions, the highest bidder does not always win. Online Advertising Platforms, like Amazon, Google, and Facebook, multiply your Quality Score and Bid Size to create your Ad Rank. The bidder with the highest Ad Rank gets the top spot and so on down the line.
Keys to an effective PPC Advertising Campaign:
The most effective PPC Ad Campaigns are cost-effective and get instant results to a highly targeted audience.
Which is the most effective PPC Advertising Platform?
Amazon, Google, and Facebook are highly effective online advertising platforms and it depends on your brand, your product/service offerings and your audience. This question is a good example of why continous analytics and retargeting are necessary for successful PPC Advertising Campaigns. And while PPC advertising will get you fatser results than SEO (organic search), one must continually use anlytics to monitor and adjust your ads to reap the rewards.
The most effective Online Marketing & Advertising strategy is one that combines PPC Advertising with SEO. These marketing activities enhance one another over the long-term and solidify your company’s revenue stream. Adding social media marketing and email marketing can also drive more website traffic and increase sales.
Google Ads are by the far the most popular way to advertise online. As oted above, these ads can enhance your website traffic and SEO strategies. Therefore, it is critical to link your Google AdWords Accounts to Google Search Console.
Facebook provides an Advertising Platform that is similar to Google AdWords. However, Facebook’s algorithm for buyer behavior and demographics is different because of the data it collects from its users. Facebook ads are also a great way to enhance your Facebook posts and drive more traffic to your website.
Not many people think of advertsing on Amazon, but it’s the newest and most innovative way to advertise online today! With the advent of voice search (now 50% of all web searches), Amazon is becoming a powerhouse. AND it doesn’t matter if you’re company does B2B marketing, is a services company or if your company does NOT have products listed on Amazon. You can still list display ads targeted to your demographic.
As stated above, the most effective PPC Advertising Campaigns include Analytics to continuously track and assess these campaigns. Analytics also assists us in monitoring buyer behaviors, landing page success and platform preference.
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