SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. Improvements in website content have been shown to increase traffic by as much as 2,000%.
It may take months before you see results from SEO. However, it should be the foundation for your overall online marketing strategy. SEO enhances your online advertising, social media presence and overall brand. SEO-optimized websites have more website traffic, higher conversion rates, and better user experiences.
As we pointed out on our Website Design & Development page, it is important to focus on the user experience. Your website should be easy for prospects to read and navigate. You want them to find information quickly and easily. AND you want them to engage with you to turn them from a prospect to a customer.
Here are a few statistics highlighting the importance of SEO:
The SEO landscape is extremely competitive. But the ROI can be massive if you leverage this marketing discipline properly. So what’s the secret?
It takes discipline and consistency to create an SEO-optimized marketing strategy. SEO is about long-term stability. Many elements drive traffic to your website. Here are some of the tasks we include in all of our SEO Campaigns:
Install and monitor Google Console properly. This will ensure Google is crawling your website properly and updating your page rankings.
Using SEO plug-ins with your website. We always use the Yoast plug-in to enhance our capabilities to edit your website and track performance.
Reviewing page speed on your website ensures great user experiences and also enhances your score with Google.
50% of all Google searches are generated on a mobile phone. Therefore, it’s important to make sure every page on your website is enabled for mobile and pad users.
Develop a sound, but flexible keyword strategy. While it’s important to understand your header keywords, it’s even more important to continuously hone your long-term keyword strategy to give you a competitive advantage.
The technical side of SEO is also important. That means meta descriptions, alt tags and heading tags that are easy to read and understand. This will increase your page rankings and, more importantly, enhance your user experience.
Pay attention to the quality and quantity of your website’s internal and external links.
Great link building = increased page rankings. This means creating quality content on a regular basis, whether on your website or as a guest contributor on authority websites.
Choosing the proper keywords is critical for targeting your prospects. 50% of all search queries are 4 words or longer. Most header keywords are too competitive to get your company into the top page rankings. Therefore, it is critical to create long-tail keywords that your competitors have overlooked. Creating quality, fresh content on a regular basis using keywords will enhance your keyword strategy.
SEO retargeting is a process that must be continuously practiced for your company to be successful. Retargeting and curating content that is up-to-date increases traffic by 111%. SEO is a long-term process and it may take months to reap the rewards. However, it is the cornerstone of any online marketing strategy and will ensure the stability of your online marketing efforts in the long-term.
According to a Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. Our goal is to earn quality “do follow” backlinks from top authority sites in your niche. That means creating quality content that is of value to your readers and to high domain authority websites. We can help create engaging, professional content that will get the attention you require.
Our strategy is to review the performance of all keywords, website pages, content and links to enhance the value of your SEO investment. The Analytics process reveals what works, what doesn’t work and why. And it helps us continuously optimize your website, content and strategy for long-term success. We also analyze the little details that move the needle, such as website page speed, meta descriptions and alt tags.
1101 Hidden Jewel Ln
Wake Forest, NC 27587