Social Media marketers are continuously working on upgrades to their platforms to increase their profitability and user engagement.

Here are 5 of the latest updates from the social media industry:

Pinterest has launched a new app where you can create and manage campaigns from your mobile device.

Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. To set the campaign up, choose a Pin from your business profile and create a campaign for this Pin by selecting an automated or custom targeting options, daily budget and the end date. Once your campaign is live, you can then review its performance and optimize it by adjusting the budgets and targeting. There is also an option to add your billing information so that you can run your ads straight from your mobile device, which simplifies the process and makes it quicker for the advertiser.

Google is developing another social network called Shoelace.

Built by Area 120 (Google’s workshop for experimental products), the goal of Shoelace is to “super charge your social life” by encouraging users to spend more time offline and build “real” connections with people who have similar interests. This new platform seems like a great way to meet new people when you move to a new area, want to learn a new hobby, or if you want to expand your friend network. From a business perspective, hosting an event for people who enjoy your type of product, service, or industry would be a great way to bring prospects to you – in person.

In the app, you add personal interests to your profile, then Shoelace recommends a list of local events or activities in which you might be interested. Or you can create your own event and share it with the community. You’ll need a Google account to get started and the platform limited to Android and iOS phones. Currently, the platform is invite-only and available exclusively in the New York City area. However, you can apply to be included in the pilot program, by clicking here.

Twitter has re-designed their desktop platform to enhance its User Experience (UX).

They’ve added a left-hand sidebar that directs users to all the key sections in Twitter – like Notifications, Explore, Bookmarks, etc. Even better, the Direct Messages section has been expanded and you can now read and respond to your messages in one place. Twitter has also made it easier for users with multiple accounts to switch from one to another via the left-hand bar. These changes should streamline your desktop use and make it even easier tweet!

LinkedIn has released some new features that enhance your ability to communicate with other users on the platform.

Firstly, LinkedIn has released Photo Tagging, a new feature that will help recognize and connect with new professionals. The second update was within LinkedIn Messenger, where users can now record and send video messages to each other. A few other updates include moving the post button to the bottom center of the screen, a new “post reactions” feature and live video that’s still in beta. We’ll keep you updated!

Facebook’s search ad placement option in News Feed and Marketplace is rolling out to more accounts.

Thanks to some of Facebook’s automotive and retail advertisers who participated in a test in December 2018, Facebook has now decided to expand the search ad placement to e-commerce advertisers. The ads will appear in search results for while users type  in queries. Unfortunately, advertisers can’t select keywords or phrases for these campaigns – yet. The ad format looks similar to the News Feed Ads and includes a headline, image and a copy text. The new Facebook Search Ads open up new opportunities for advertisers, so make sure to find out more about it and start applying them to your paid social strategy.

BONUS: The best days and times to post on social media

We worked closely with our data science team to find out the best times to publish content on the 5 of the most popular social media networks: TwitterFacebookLinkedInInstagram, and Pinterest. We derived this information from our clients and industry trends. The data below shows when our clients were engaged the most (and least) across major networks – by industry. Let’s take a look at the unique insights we found for the best times to post on each social network. CLICK ON THE IMAGE BELOW:


ANOTHER BONUS! Facebook Advertising Benchmarks

We’re not done yet! Facebook Advertising has become almost as popular as advertising on Google. We also thought it would be interesting to look at Facebook’s average engagement rate per post per industry.

With all of the controversy that has happened over the last year with Facebook and Facebook Advertising, you may be wondering if Facebook & its advertising platform have started to take a dive. But in reality it’s quite the opposite!

  • As of Q2 in 2019 there were over 2.53 billion monthly active Facebook users worldwide, and that number is only increasing every day.
  • As of Q2 in 2019, 6.5 million active advertisers were using Facebook to promote their products and services.

The Facebook average engagement rate per post on Facebook ads is still a lot higher than other marketing vehicles and is still providing notable ROI for businesses. Here are Facebook’s average engagement rate per post per industry:



Now that you know the best days and times to publish content, do you realize you just don’t have the time to manage the posts? Target Market SEO takes the guesswork out of scheduling social posts. Our heartbeat content and engagement content strategies incorporate audience data analysis. The analysis detects the most active times for authentic engagement, enabling you to automatically schedule content at the best times for your brand. Still want to post here and there on your own? No problem! Our posts will not interfere or supercede your posts.


If you’d like to learn more about our Social Media Marketing offerings, Schedule An Appointment today!



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