You have just 7 seconds to make a good first impression. And once a prospect has landed on your website, you’re no longer marketing, you’re actively selling.
Your website is arguably the most important piece of your marketing & sales strategy. It’s also the easiest and most cost-efficient way to attract prospects and close sales. All of our website designs focus on getting visitors to engage with your company.
We work with your team to understand your prospects, develop keywords and create design elements that will define your brand. Then we’ll design engagement strategies to entice prospects to contact your sales staff.
Everyone wants a beautiful, modern website right? That’s what everyone focuses on when they’re designing a new website. I want the new chat box! I want video streaming!
While website design is an important element to conveying your company’s brand, it is more important to focus on the user experience. Your website should be easy for prospects to read and navigate. You want them to find information quickly and easily. AND you want them to engage with you to turn them from a prospect to a sale.
Your website should also be enabled for ALL screen sizes – desktop, laptop, pads, and mobile phones. 50% of every visitor to your website will be using a mobile phone or pad device.
You can design a perfect website and it won’t make a difference if it’s not getting traffic from search engines. All of our websites are developed with search engine optimization features to get your website in the top page rankings quickly. The trick is to develop keywords that will enhance your page rankings. That means focusing on long-tail keywords, not just header keywords.
Clear, concise copywriting is very important for your website. We also weave in long-tail keywords and header keywords to enhance your website’s page rankings and SEO. But the most important element of copywriting is to communicate to prospects that you understand their problems and how to solve those problems.
Your website needs to convey professionalism and a brand identity that will resonate with prospects. But a more important element is the user experience. Visitors should be able to easily navigate your website and find information quickly. We focus on images, headlines and copy that entice visitors to stay on your website.
If your website is not SEO-optimized, then it’s unlikely that prospects will be able to find your website. All of our websites are SEO-enabled to ensure that you will be able to increase your page rankings. We handle all of the technical aspects of SEO-optimization for your website, including alt tags, meta descriptions, page speed, etc.
Keywords are an essential part of optimizing your website for SEO and for brand identification. While most Digital Marketing Agencies focus on header keywords, we focus on header keywords and long-tail keywords. Long-tail keywords are keywords that don’t have as much competition and can enhance your page rankings significantly.
We’ll perform market research to ensure we understand your prospects and the problems they want to solve. This will enable us to create buyer personas to more accurately develop keywords, target prospects, etc.
We’ll analyze your competitors, their websites and keywords. That analysis will provide us with a better understanding of your unique selling proposition and how to engage prospects on your website.
Link building is another essential part of SEO. We’ll develop a strategy to obtain links to and from authority sites to increase your page rankings and enhance brand awareness and reputation.
We’ll handle the initial setup of your Google Console to ensure your website is properly listed with Google. And we’ll also ensure your website is properly listed on other reputation authority sites that relate to your brand.
1101 Hidden Jewel Ln
Wake Forest, NC 27587